outlining a product roadmap for a one-way video interviewing platform

Duration  3 week sprint
Team  Myself + 2 other designers
Platform  web application
Tools + Skills  Figma, Research, UX Design, Prototyping, Visual Design

View Figma Prototype ⟶
Image of Vibio UI on laptop

About the Client

Vibio is an interactive resume platform that combines the traditional resume with video and allows job seekers to highlight their communication skills, passions, and value to a company's culture.

We were asked to focus on expanding the company’s product to include a one-way video interviewing platform that would be used by recruiters and hiring professionals. The scope of our work for the 3 week sprint was to build a foundational product roadmap and explore new solutions that would make the service viable in the recruiting market.

Image of current Vibio desktop homepage

The Problem

The traditional hiring process is:




Resumes and phone screens do not give hiring managers the information they need to identify the best-fit talent for their open roles.

My Role

During this project, I worked alongside 2 other UX designers. Together we spent much of our time doing extensive research, interviewing possible target users, and planning out a viable product. I led the visual design for this project, transforming our concepts into wireframes and hi-fidelity mockups in Figma. I went through several rounds with my team, checking in with them for feedback as I prototyped the main user flow we provided to our client. My role also included the creation of the style guide.


Our goal was to build the framework for a marketable and useful feature set for Vibio’s one-way video interviewing platform, explore new solutions not currently on the market, and organize a way to monetize the service via a free and paid version.

Diving into Research

Considering we were building the platform from the ground up, we wanted to learn as much as possible. We focused on 3 main areas:

  • Competitive Analysis: Tracked 49 features across 7 platforms to establish a baseline understanding of market expectations for users, find openings for innovation, and discover clear trends in feature sets.
  • Recruiter Interviews: Conducted 9 interviews to learn about the recruiting process and pain points through the eyes of hiring professionals.
  • Job Seeker Survey: Surveyed 46 people to better understand their needs and discover obstacles that would affect their likelihood in participating in video interviewing.
Image of research methods used: survey, competitive analysis and interviews

Key Takeaways from Research

  • Vetting criteria of employers greatly vary depending on the industry and the position.
  • Employers care most about being able to effectively evaluate a candidate's communication skills, personality fit, and understanding their problem solving thought process.
  • Traditional vetting processes fail around 25% of the time.
  • The information needed to properly vett candidates is hard to tease out.

“I spend a ton of time on phone screenings and still don’t have enough information to decide if a candidate will be good fit.”
— Junior Recruiter

Baseline Functionality

Ultimately, this product would service two main user groups:

  • Recruiters and hiring professionals who would be creating, requesting, and evaluating the video interviews
  • Applicants who would be completing the video interview requests

Coming out of our initial research there were some baseline issues we felt needed to be solved. To ensure the experience to be effective and for the product to stand out in the market, we believed this platform should:

  • Save recruiters time
  • Be efficient to use
  • Be easy to customize
  • Be flexible enough that a hiring professional could use this tool at any point in their candidate vetting process (i.e. requesting a one-way interview along with applications or sending requests to an existing candidate pool)

The Solution

Making it Marketable

For this sprint, we focused on planning out the platform functionality for both a basic free version, as well as a paid premium version.  This would help support the business' tiered pricing strategy.

Image of feature sets for Vibio

Hiring Experience Reimagined

Scheduling and conducting phone interviews is time consuming and tedious. This part of the hiring process was continually a poor experience for recruiters who often have tons of candidates to sort through. We wanted to visualize where exactly the low points were in order to design Vibio to be useful and effective for their users.

Image of recruiter journey map using traditional recruiting methods
Image of recruiter journey map using Vibio platform

A One-Page Solution

With limited time in this sprint, we focused on the creation of a new interview by recruiters/hiring professionals. We started by outlining a one-page solution for users to create a new interview request quickly and efficiently.

Image of Vibio new interview one-page solution UI

Standing Out in the Recruiting Market

To help Vibio stand out in the competitive market of recruiting tools and software, we wanted to explore some additional ways to display information and interact with the platform.

Visual Candidate Evaluation
Taking inspiration from social platforms, we wanted to humanize the review the process. By building a more visual display, we aimed to better organize the completed video interviews from candidates. Competitors used long lists and text to display applicant information. While Vibio was trying to develop a work tool, it was important to try and make it not feel like one.

Image of visual candidate evaluation wireframe
Image of drag and drop wireframe

Similar platforms commonly used “click for results” interactions to achieve this task. The jarring feedback and unintuitive nature of the interview building left a lot of room for improvement. This led us to develop a more hands-on drag and drop system allowing the interview building process to be more intuitive. Users also could easily reorder their chosen questions by grabbing the content blocks.

Timestamp Commenting for Video Evaluations
In addition to the standard commenting and answer ranking systems that other companies have implemented, we wanted to develop a timeline-based comment system. This allows reviewers to better organize their observations about a candidate's response in an interactive fashion.

This becomes especially helpful when recruiters share candidate videos with other members of their team for review. This not only saves tons of time for other reviews, but it also allows for more dynamic and effective collaboration.

Image of timestamp commenting wireframe

Look & Feel

It was important to our client that the platform to feel less like a corporate software and more like a social tool you’d want to engage with. In order to make Vibio more inviting the color palette, typography, and overall look and feel were revisited.

Vibio’s current style guide had 2 main colors, a bold orange and dark blue. We softened their color scheme to evoke a more friendly feel and added additional accent colors. The typeface was adjusted from Roboto to a more inviting rounded Nunito. This roundedness was also repeated in the button style and form elements.

Next Steps

If this project were to continue on we suggest the following as next steps:

  • Usability Testing: No product is ever ready for the market without testing. This would be a crucial next step to test our current ideas and continue development across the platform.
  • Candidate Experience: For this sprint ,we kept most of the focus on the recruiter experience, but making this platform approachable and enjoyable to use for the applicants would be critical to its success.

Lessons Learned

We presented our work to the stakeholders of Vibio and they were extremely pleased with the amount of research and design we were able to produce in just 3 weeks' time.

I wish we would have gotten the chance to talk to more recruiters who have used a similar video interviewing platform in the past. It would have been valuable to learn what exactly is missing from the current one-way video tools on the market, as they all require subscription accounts and are somewhat of a black box.

I would have also liked to work more closely (and more frequently) with the founders early on to better understand their motivations for the platform.

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